Every founder reaches a crossroads where a single decision can shift the momentum of their business. Whether it’s expanding into a new market, launching a flagship product line, or committing to a major trade exhibition, the stakes feel high because they are.
In our ongoing “On the Fence” video series, we’ve taken a humorous yet literal approach to this exact experience. Sitting perched on a wooden fence post with a coffee in hand and a bucket of MyCROCEMENT™ resting nearby, the visual captures what every entrepreneur feels when weighing a massive commitment: the tension between leap-of-faith ambition and calculated prudenc
The Recap: Day 5 & Day 6
The latest two installments highlight the ongoing mental marathon of high-stakes decision-making:
- Day 5 (“Still Waiting…”): The watch checks, the passing traffic, and the endless loop of internal debate. Perched on the fence post with coffee in hand, Day 5 captures the awkward space of waiting for total clarity. It ends with the ultimate entrepreneurial question mark, a thumbs-up turning into a thumbs-down, asking whether to pull the trigger or hold back.
- Day 6 (“Dallas DIYCON or Bust?”): From sunrise to sunset, the dilemma remains unchanged. Day 6 follows the full arc of a day spent contemplating a major milestone: whether or not to pack up, head south, and commit to Dallas DIYCON. It’s a visual representation of how a single decision can linger in the back of your mind from dawn until dark.
Why the “Deliberate Pause” Matters
It’s easy to mistake deliberation for hesitation. In reality, sitting on the fence across Day 5 and Day 6 isn’t about avoidance, it’s about gathering clarity.
When evaluating major business investments—like bringing MyCROCEMENT™ to DIYCON in Dallas—a deliberate pause allows you to evaluate key operational factors:
- ROI vs. Resource Allocation: Major trade events require logistics, inventory preparation, and dedicated time away from regular distribution channels.
- Brand Positioning: Will showing up in person directly connect us with the contractors, trade partners, and DIYers who need our pre-mixed microcement systems most?
- Execution Readiness: Making sure every detail—from booth displays to live surface demonstrations—is seamless before committing.
The Verdict: Moving from the Fence to the Floor
Sitting on the fence gives you a higher vantage point, but staying there forever isn’t an option. The purpose of the pause is to make sure that when you do step down, you step forward with complete conviction.
As Day 5 and Day 6 draw to a close, one thing is clear: big moves require careful thought, but great momentum requires action. Stay tuned to see which side of the fence we land on—and whether we’ll see you on the floor in Dallas!
So, should we go to the DIYCON in Dallas, in November?