Every founder reaches a moment where deliberate deliberation transforms into definitive action. What starts as a thoughtful pause eventually meets real-world pressure—whether from community feedback, changing conditions, or pure deadline necessity.
In our ongoing “On the Fence” video series, we’ve taken a lighthearted yet authentic look at the weight of major strategy calls. Sitting perched on that wooden fence post with a coffee cup and a bucket of MyCROCEMENT™ beside us, the visual captures the exact inner tension every entrepreneur experiences before stepping off the ledge.
The Recap: Day 7 & Day 8
The latest two chapters bring this sitting-on-the-fence journey to its natural, dramatic conclusion:
- Day 7 (“Still on the fence… now the fence is wet…”): Rainy New England weather sets in, and sitting under a black umbrella on a soaked wooden post makes one thing clear: time and weather wait for no one. Calling on viewers with a humorous “PLEASE STOP VOTING”, Day 7 acknowledges that enough community feedback has rolled in. With the fence taking on water and Dallas offering much warmer skies, the climate itself becomes the final push to make the call.
- Day 8 (“He’s gone… vanished from the fence”): An empty fence post, zero spectators, and a quiet roadside. The debate is officially over, the perch is vacant. Did he go pack the MyCROCEMENT™ kits? Did he head down to Dallas early? Or is he just dodging the algorithm? One thing is certain: the fence sitting has officially ended.
Why the “Wet Fence” Principle Works
Day 7 and Day 8 highlight a crucial lesson in business management: external factors will eventually decide for you if you don’t decide for yourself.
When evaluating major expansion moves, like exhibiting MyCROCEMENT™ at DIYCON in Dallas—the deliberation phase serves three distinct purposes:
- Market Signals over Speculation: Gathering community votes and audience feedback provides direct proof of demand before committing capital.
- Timeline Realities: Weather changes, deadlines arrive, and logistics require action. A pause is only valuable if it leads to execution.
- Transition to Mobilization: Once the decision is made, the empty post signifies that all focus has shifted straight to preparation and packing.
The Verdict: Off the Fence and into Action
Staying on the fence forever was never the goal. The deliberate pause served its purpose, the votes were tallied, and the wet weather gave us the final nudge needed to hop down.
With Day 8 leaving an empty fence post behind, the stage is set for what comes next. Stay tuned as we transition from decision-making to full-blown trade show prep—see you in Dallas!
Are we overdoing it by going to the DIYCON in Dallas, in November, or should we do it because it makes sense?